apple : introducing iphone 15 pro

Overview: GHM&D was lucky enough to be invited to work back with the amazing team at ETC (Electric Theatre Collective).

Working on this super ‘hush hush’ project was an exiciting challenge as we had never had the privilege of working on an Apple product. It had been a long time since we worked on site but it was great to work as part of a team again in a face to face capacity.

Our role was to work along the creative director Stefano, who had previously pitched animation and design concepts to the client. Working with him, we began creating slick 2D and 3D designs and typography that would highlight and annotate some of the new key features as part of the new release. These can be seen below in the ‘UI’ graphics overlying the footage.

As the project progressed some of the concepts changed and we also brought a good colleague and friend of mine onboard Marina, who helped push this project over the line. We worked hand in hand with the Nuke team such as James, who helped track, roto, and composite our work and really raise the overal aesthetics.

It was a pleasure working with the guys at ETC as well as the lovely clients from Apple who came over for the latter stages. Please enjoy the final product film below.

Year: 2023

Software: Adobe After Effects, Adobe Illustrator, Cinema 4D

Plugins: Magic Bullet Looks,

Credits: Apple, ETC, GHM&D

FINAL VERSION

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