BBC : RADIO 2 : SOUND OF THE 80s

Overview: My time at Fold7 was relatively quiet as the company was in a period of transition. I did however have the pleasure of working on the BBC Radio 2 Sound of the 80’s album advert. This was the type of work that drew me to Fold7, but unfortunately a lot of this work was done elsewhere where budgets were a little more forgiving.

I created storyboards for the initial pitch that I then developed into this finished article. I had a decent amount of creative freedom, my only restrictions being the artwork that needed to be displayed. Otherwise I was able to work on a 60 seconds version that I then cut into 30’s, 20’s and 10’s.

Year: 2014

Software: Cinema 4d, Adobe After Effects, Adobe Photoshop, Adobe InDesign,

Plugins: Trapcode Suite, Reel Smart Motion Blur, Frischluft Lenscare

Credit: Fold7, Myself

FINAL VERSION

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