pfl : Regular Season : Europe

Overview: GHM&D was delighted to be invited to help out on some of PFL Europe's Regular Season Graphics.

There was an exciting prospect of creating something fun and new for a slightly different brand treatment to before.

We were asked to make something more elegant and clean which presented a fun challenge. Using the brand colours with a combination of lavish Gold treatments and the crown from the logo we designed intricate patterns that were to be used across the 'Text Treatments' as well as the 'Full Screen' animation.

We began by working on the text treatment, initial designs were a little off base so after further discussion we began to focus into the 'cleaner elegance' that was requested.

Using the Royal Blues, Red and Whites we offset these with a gold material. Utilizing this as well as some more reflective versions of the tri-colour we created lovely reflections across the text treatments with the use of GSG HDRI's.

Trying different combinations of the colours and animations we finally delivered these before starting on the Full Screen.

We wanted to create a slick and interesting animation that focused in and across Europe, that led the viewer in a fun if not brief journey. Using a globe model and making good use of the textural patterns from the text treatments we began building and creating more patterns to differentiate between the various countries.

Led by a path of Gold, Royal Blue and White we accented the animation with the PFL Red in the Logo at the end.

We also designed a ‘Fight Match-Up Card’ but unforetunatley it wasn’t used.

Year : 2024

Software: Adobe After Effects. Adobe Photoshop, Cinema 4d,

Plugins: Redshift, Red Giant Suite,

Credits: Professional Fighters League, GHM&D